“Bags fly free!”
“Let’s build something together.”
“You’re in good hands.”
“More saving. More doing.”
“The ultimate driving machine.”
“Imagination at work.”
Slogans. Powerful, short descriptors of an organization, a brand or a product.
The cross.
Holy Week. The pinnacle. The culmination. The fulfillment.
Atonement.
Unmatched. Distinctive. Powerful.
Transformational.
In suffering, liberty. In pain, freedom.
Ransomed.
Through darkness, light.
“But he was wounded for our transgressions;
he was crushed for our iniquities;
upon him was the chastisement that brought us peace,
and with his stripes we are healed.” (Isaiah 53:5)
We are the community of the cross. The symbol of death is our entry pass to life. It is in dying that Jesus shows us the way to live.
In humility.
With sacrifice.
Boldly.
Courageously.
Beautiful nail-scarred hands.
The cross.
No other brand… no other way.
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